In SEO, link building is always related to Dofollow and Nofollow tag linking. Normally it is hidden to everyone, but not from any webmaster. Every webmaster tool always gives priority to the ration of Dofollow and Nofollow links.
Because of latest SEO update, you need to follow a different strategy on your article to rank in the SERP.
In a few years back, we only need internal linking for doing 80% SEO, but now Google prefers those sites which linked with the inbound link as well as higher outbound links. Normally you don’t need to change anything for inbound links, but for the outbound links need a different technique.
Before going to discuss Nofollow tagging, I want to ask you one thing. Did you hear about link juice?
Actually, Link juice is nearly called an article’s/post’s SEO weight. If you are linking your page to another, then the link juice will be distributed between two pages. But if you want to link with an outbound link on your page then you should use Nofollow tag on that particular link. Because no one wants to pass their site link juice to another outbound link.
Though Dofollow links are done 90% job in link building strategy, but to increase your website trust score both types of links are important. Infect it is one of the key factors in the On-page optimization technique.
What Dofollow and Nofollow tag are for a link?
Basically, all the normal links are the Dofollow link. Without any link blocked attribute, all the links are able to pass any link juice.
Dofollow link means are those links that Google follow and can index easily when they crawl a page.
But Nofollow link isn’t same as Dofollow tagging. Actually, Nofollow link refers to those links which having rel=”Nofollow” attribute tag with their link code.
Technically there is a huge difference between these two, especially in SEO. In maximum cases, Nofollow tagging is used for improving the web page SEO.
Those are really understood the importance the term “Link Juice”, they know actually what Nofollow tagging is.
Why should you use Nofollow links on your website?
Because of Google’s latest algorithm, all the web pages need at least one outbound link (relevant/suitable with that page). But all the links are not suitable for every web page. On that case, you have to use Nofollow tag in your link.
Ultimately Nofollow is only for not following directly to that link.
How to use Nofollow tag on a link?
It is a very easy process to add a Nofollow tag on a link.
Suppose you have a link – “www.domain.com/abcd” which is anchored on text “XYZ“. In the HTML code, this link will shown as- <a href=“www.domain.com/abcd“>XYZ</a>. But if you want to add Nofollow tap on that link then you have to change it.
Just go to the HTML code of that link and add rel=”nofollow” after the main link followed by a space. Like, <a href=”www.domain.com/abcd” rel=”nofollow”>XYZ</a>.
This is the process of how to add Nofollow code to a link.
So, this is the all about for Nofollow link technique for a web page. There is nothing more about Nofollow linking for SEO optimization technique if you link with another outbound link.
There is no mandatory system is that you need to add Nofollow code for every outbound link. Good and high-quality links always deserve Dofollow tagging. Because these links will not harm your page.